Newly launched EV (electric vehicle) company Amble today unveiled its debut vehicle. Called Amble One, the electric buggy is said to represent a new category of lightweight EVs purpose-built for short-range mobility, in essence, designed for places where passenger cars do not normally go, like coastal paths, car-less communities, and hospitality destinations. Open and minimal in design, the EV combines everyday usability with light off-road capability.

Emerging from stealth this year, the company was founded in Portugal by a team with hospitality, industrial design, and electric mobility experience, reflecting Amble’s ambition to create a new kind of company and lightweight EV. Leading that effort are co-founders: Chairman José António Uva, the entrepreneur and co-founder of Estúdio Lisboa; Chief Executive Officer Adrien Roose, entrepreneur and co-founder of Cowboy, the design-led electric bike company; Chief Design Officer Julian Hoenig, an industrial designer previously with Audi and Apple; and Chief Creative Officer Michael Tropper, designer and founder of London-based creative studio Forpeople.

“Cars are engineered for speed, distance, and efficiency,” said Roose. “Yet many journeys are short and, for those journeys, the car is often too big, too complex, and too expensive. Amble is our answer—a new kind of electric vehicle designed for short-range mobility, where the journey becomes part of the experience.”

The company, with its vehicle designs, intends to live up to its definition of “amble, to move without urgency, with full attention to your surroundings.”

“Amble One is built to embody that idea in its open, simple design, with no unnecessary separation between interior and exterior, people, and place,” said Hoenig. “No doors to close you in, no unnecessary screens to pull you away. It is about the people on board and how they enjoy the world around them.”

The team developed Amble One by approaching automotive design differently.

“We believe that when you slow down, the world opens up, and your relationship to everything around you changes,” said Tropper. “We designed Amble One holistically, shaping the details, textures, materials, and even the sounds.”

With durable materials such as aluminum, leather, cotton, and cork, the EV is designed not only to last but to age beautifully.

Amble is backed by investors with experience across energy, mobility, and hospitality, including Peter Rive, Co-Founder of SolarCity (Tesla Energy); Pete Phornprapha, co-owner of Siam Motors; and Joe Zadeh, former VP of Product at Airbnb. The company has seen early demand from leading hospitality destinations, with interest from properties including Amangiri in Canyon Point, Mustique Island in the Caribbean, Six Senses Les Bordes in the Loire Valley, and Na Praia in Comporta.

“The best hospitality properties obsess over every guest’s touchpoint,” said Uva. “Amble was built with the same thinking—a vehicle where the journey is part of the experience.”

Homologated for public roads, Amble One is designed to move easily through coastal towns, villages, and communities. It is dimensioned accordingly, being 3200 mm (126.0 in) long, 1480 mm (58.3 in) wide, and 1850 mm (72.8 in) tall, with a mass of 990 lb (449 kg).

It features an aluminum frame, recycled polymer body, waterproof soft top, and outdoor fabrics chosen for how they feel and endure. Its components and materials are engineered for sun, wind, and rain, and designed to weather well, not wear out. Weather-resistant materials like organic cork and marine-grade canvas—which bring warmth, texture, and character—were chosen for touch, durability, and the way they soften with time.

The EV’s 48-V rear-wheel-drive powertrain features a 15-kW electric motor for a top speed up to 40 mph (64 km/h). Its 12-kW·h lithium-ion battery pack delivers more than 60 mi (97 km) of range on a charge. The time to fully charge using 220/230-V AC is 5.5 h. The independent suspension is tuned for steep tracks, loose ground, and uneven paths, and to stay composed when the surface changes.

Amble One is a modular platform made to adapt to user needs. Its seats can accommodate four occupants and fold for a flat load bed. Its user interface features “zero fuss technology” with a clean digital display and “physical controls where they matter” to keep users in control and not distract from the road ahead.

Built-in mounting points let users add, move, or remove accessories quickly. A simple hand screw-in system lets accessories, like front baskets, rear straps, mirrors, and back-of-seat pockets, attach directly to the frame, with no tools required, and they can be added or removed in seconds.

Amble One is the first vehicle in a broader platform for short-range electric mobility, with future vehicles planned for more urban environments. Its starting price is $25,000, before local taxes and fees.

Initial 2027 delivery slots are currently allocated for leading hospitality destinations, but orders are now possible with a refundable $100 deposit for individual customers in Europe and the U.S., with first consumer deliveries starting in 2028.