Category: Augmented Reality

Ceres Holographics shows ‘world’s first’ in-plane HUD with multiple displays

Posted by Kevin Jost | Apr 23, 2024 | Augmented Reality, Interiors, Materials, User Experience

At the DVN Interior Workshop this week in Köln, Germany, the company is revealing a solution that it says advances hologram mastering and replication to enable multiple customized display HUD in a single windshield enhancing safety and in-vehicle UX.

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Sony Honda Mobility demos Afeela on customer roadshows

Posted by Gary Mason | Feb 22, 2024 | Artificial Intelligence, Augmented Reality, Electrification, Gaming, Passenger Cars, Vehicles

After returning to CES 2024 to share an updated prototype and plans to redefine the relationship between people and mobility with AI, Sony Honda Mobility’s second exclusive four-week pop-up event begins today at the Westfield Valley Fair allowing for exploration of the car’s media-focused features.

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BMW ‘reinvents itself’ with Vision Neue Klasse

Posted by Kevin Jost | Sep 4, 2023 | Augmented Reality, Design, Vehicles

The first Neue Klasse production car is coming in 2025, leading BMW into a new era, according to Board Chairman Oliver Zipse, and combines the automaker’s ability to innovate in the core areas of electrification, digitalization, and circularity.

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Rightware is creating the future of vehicle human-machine interfaces

Posted by Kevin Jost | Jun 21, 2023 | Artificial Intelligence, Augmented Reality, Design, Gaming, Interiors, Software, User Experience

With foundations in gaming, graphics, and user-interface development, Rightware’s Kanzi One software toolchain enables automotive OEMs like Stellantis—for the Dodge Hornet—and others to transform HMIs, but the future holds even greater promise, according to the company’s CTO Andreas Binner.

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Envisics gets new backing for its holographic head-up display technology

Posted by Kevin Jost | Mar 9, 2023 | Augmented Reality, Business Development, User Experience

Long-term investors Hyundai Mobis, GM Ventures, and Tarsadia Investments are joined by Jaguar Land Rover’s InMotion Ventures and Stellantis Ventures as new strategic shareholders for the innovative dynamic holographic technology company, helping it accelerate the pace of product development and delivery.

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Sony Honda Mobility’s Afeela brand and prototype on track for 2025

Posted by Kevin Jost | Jan 13, 2023 | Artificial Intelligence, Augmented Reality, Business Development, Gaming, User Experience, Vehicles

At CES 2023, Representative Director, Chairman and CEO Yasuhide Mizuno explained how the new mobility tech company will “move people, through the pursuit of innovation with diverse inspirations” with help from partners like Qualcomm Technologies and Epic games.

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WayRay concept car showcases ‘world’s first’ holographic displays

Posted by Kevin Jost | Dec 16, 2021 | Augmented Reality, Autonomy, Business Development, Design, Mobility Services, Technology, User Experience, Vehicles

Designed in collaboration with Sasha Selipanov and featuring the company’s latest holographic technology, the battery-electric Holograktor is said to be the first car designed around content consumption and interaction as well as holographic glazing.

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Bosch, Carnegie Mellon extend collaboration to focus on virtual/physical world interaction

Posted by Kevin Jost | Oct 25, 2021 | Augmented Reality, Research, Simulation

The collaboration looks at how virtual and physical worlds interact, examining topics like real-time digital twins and AR/VR/XR in manufacturing environments.

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Pininfarina presents its first 100% virtually developed concept car

Posted by Kevin Jost | Jul 14, 2021 | Augmented Reality, Autonomy, Design, Electrification, Simulation, Vehicles

With the Teorema, the Pininfarina Virtual Lab employed augmented-reality, virtual-reality, and “new” mixed-reality technologies to quickly explore various shapes, experiences, and scenarios.

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Alauda “world-first” electric flying racing car takes flight

Posted by Kevin Jost | Jun 17, 2021 | Aerospace, Augmented Reality, Electrification, Motorsports, Testing, Vehicles

The Airspeeder Mk3 for the EXA racing series is being prepped for remotely piloted races in 2021 using LiDAR- and radar-driven “virtual forcefields.”

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: Audi showcar render with F1 launch livery.

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: Bingo Technologies rider with battery, moped, and charging station.

: Donut Lab truck in-wheel motors.

: Waymo One in Los Angeles.

: Donut Lab for Hyper Q Aerospace.

: Foilone Pegasus from above.

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: Foilone Pegasus rear.

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: Autonomous driving global VC deal activity.

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