The company is electrifying its most popular model with a new electric SUV called GLC with EQ Technology, with the midsize model shown at IAA Mobility 2025 getting “an elevated” design language, intelligence powered by the AI-driven MB.OS superbrain, and a vegan-certified interior.
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Executed in Houston at sunset to show successful day and night operations, the company says the milestone, reached at a much earlier stage than most of the competition within two years of founding, demonstrates its engineering velocity, safety discipline, and focus on profitable scaling.
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Walter Wottreng, VP of Automotive Strategy & Business Development at Synopsys, writes about the challenges of transitioning from a hardware-centric, siloed approach to hardware/software co-design and the software development areas OEMs are seeking to improve.
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Today, at its GTC Paris AI conference held in conjunction with the Viva Technology startup/tech event, Nvidia revealed its latest physical AI advancements in full-stack Drive AV three-computer platform and Cosmos foundation models as it pursues the trillion-dollar automotive opportunity.
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Developed in collaboration with Honda and Nvidia, the initial Shift-SUV model revealed today at SAE’s WCX 2025 event in Detroit will enable automotive designers and engineers to perform real-time interactive aerodynamic analysis during the initial design process.
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The collaboration aims to enhance safety and driving comfort in the OEM’s vehicle portfolio while reducing costs, with Valeo providing high-performance ECUs, sensors, and parking software and Mobileye contributing Surround ADAS with EyeQ6 High processor and mapping technologies.
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At Nvidia’s GTC 2025, the autonomous truck technology company showcased its production-intent hardware, software, and AD kit on Daimler’s Freightliner Cascadia, the platform leveraging Nvidia Drive AGX and Flex Jupiter compute platform to support scaled market entry in 2027.
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At its GTC global AI conference this week, the biggest news from the AI powerhouse was an expanded partnership with General Motors, but the company also unveiled the Halos safety system offering for AVs, its expanding automotive ecosystem, and new AI Enterprise software platform offerings.
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The collaboration announced at Nvidia’s GTC conference aims to deliver an accelerated compute platform to enable scalable interior cabin AI solutions and advanced active safety functionality for advanced driver assistance and autonomous driving systems to enable software-defined vehicles.
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At CES 2025, Honda confirmed SUV and Saloon models for 2026 production at its Ohio EV Hub, with a new vehicle OS for a customized mobility experience, Level 3 eyes-off automated driving, and accelerating energy service initiatives, with a high-performance Renesas SoC for next-gen models.
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