At CES 2026, the AI powerhouse released an open-reasoning VLA Alpamayo family of open AI models designed to tackle long-tail AV challenges, announced an expanded Drive Hyperion ecosystem, and said the ADAS in the Mercedes-Benz CLA signals the broader rollout of its full-stack software across the industry.
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The S32N7 automotive processor series is said to transform vehicles into intelligent edge devices by centralizing software and data across all vehicle domains, solving complexity, and unlocking AI-powered vehicle capabilities.
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At CES 2026, the company is rolling out a number of significant new advancements for its automotive business, primarily around the company’s Snapdragon Cockpit Elite and Ride Elite automotive platforms, with the most significant examples involving partnerships with Leapmotor, LG Electronics, and ZF.
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Helping automakers bring higher levels of autonomy to their entire fleet are a scalable high-performance compute SoC, a single-chip, eight-by-eight 4D imaging radar transceiver, and a new Ethernet networking physical layer device.
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The demonstrations in Las Vegas this week include the Panovision head-up display with an adaptive warning system, a Safe InSight demonstration vehicle with a multi-layer approach to driver and interior monitoring, and SmartCluster helmet detection for two-wheelers.
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The Samsung Electronics subsidiary today announced that it has entered into an agreement to acquire the advanced driver assistance systems business involving automotive compute solutions, smart cameras, radars, and ADAS software functions, for a more centralized vehicle architecture.
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The BASF subsidiary will show a new automotive-grade wide-field-of-view dot projector enabling vital-sign monitoring of both front-seat occupants with a single module and a noninvasive touch blood alcohol measurement system developed with Aumovio.
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The Traverse City, MI-based electric-boat startup will showcase its flagship sport boat at the event, marking the company’s transition from development into a production-intent marine platform, with attendees getting demos highlighting the design philosophy, systems integration, and onboard technology.
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Lamborghini has adopted PTC’s Windchill product lifecycle management and Codebeamer application lifecycle management solutions to enable end-to-end traceability of product data, streamline engineering change management, and improve collaboration across the company.
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At CES 2026, the OEM will feature a first-time demo of its AI-powered Intelligent Personal Assistant along with the next evolution of Alexa Custom Assistant for vehicles, a service that enables automakers to create their own intelligent AI assistants built on top of the Alexa+ architecture.
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