Its 4Sight platform, shown at AutoSens Detroit, can be modified for any vehicle application, increasing adoption and deployment across OEM platforms and reducing engineering costs by enabling OEMs to embed the same lidar sensor in multiple locations using its proprietary sensing software.
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Complementing the industry’s push for software-defined vehicles, the sensor is capable of over-the-air updates to future-proof vehicle advanced driver assistance systems and helps to provide ongoing revenue opportunities for automakers.
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As part of Jaguar Land Rover’s Reimagine strategy, the partnership is intended to transform the automaker’s modern luxury experience for customers starting in 2025, with software experts from both companies jointly developing AI-powered autonomous driving and connected services built on Nvidia Drive.
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With revenue potential of $15-20 billion by 2025, the creation of software-defined vehicles and innovative business models is more critical than ever, say researchers from Frost & Sullivan.
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