Tag: WayRay

Augmented reality adds immersion to head-up displays

Posted by Kevin Jost | Apr 18, 2024 | Analysis, Interiors, User Experience

Reports from IDTechEx and ResearchandMarkets.com reveal market outlooks and trends for technologies like computer-generated holography and light field displays from innovators such as Continental, Denso, Visteon, Harman, Hyundai Mobis, WayRay, Hudway, Envisics, Appotronics, and FIC.

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WayRay concept car showcases ‘world’s first’ holographic displays

Posted by Kevin Jost | Dec 16, 2021 | Augmented Reality, Autonomy, Business Development, Design, Mobility Services, Technology, User Experience, Vehicles

Designed in collaboration with Sasha Selipanov and featuring the company’s latest holographic technology, the battery-electric Holograktor is said to be the first car designed around content consumption and interaction as well as holographic glazing.

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Pininfarina presents its first 100% virtually developed concept car

Posted by Kevin Jost | Jul 14, 2021 | Augmented Reality, Autonomy, Design, Electrification, Simulation, Vehicles

With the Teorema, the Pininfarina Virtual Lab employed augmented-reality, virtual-reality, and “new” mixed-reality technologies to quickly explore various shapes, experiences, and scenarios.

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: Kawasaki CORLEO hydrogen storage and electric motors.

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: Genesis X Gran Equator concept front side.

: TI graphical representation of a lidar-based point-cloud.

: Pebble Flow app top interior view.

: Genesis X Gran Equator concept interior from the rear.

: Pebble’s production-intent Flow at CES 2025.

: Longbow Speedster and Roadster.

: Kia Concept EV2 side and door panel.

: Kawasaki CORLEO observation.

: Intel introduced SDV chiplet-based SoC at Auto Shanghai 2025.

: Concept EV2 at Kia’s Transcend Journey exhibition.

: Magna ADAS tech enabled by Nvidia Drive Thor.

: Longbow co-founders (l-r) Davey, Keisu, and Tapscott.

: Hyundai Insteroid concept front detail in the dark.

: Genesis X Gran Equator concept from above.

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: TI’s AWR2944P is a new front and corner mmWave radar sensor.

: Genesis Magma Racing GMR-001 Hypercar racer front side.

: Genesis X Gran Equator concept side.

: Volkswagen ID. EVERY1 front in the dark.

: Pebble Flow bi-directional charging.

: Luminary Cloud Shift-SUV geometric parameter iteration.

: Kia Concept EV2 instrument panel.

: Uber Freight is adopting Nvidia Drive AGX.

: Kawasaki CORLEO leaping.

: Luminary Cloud Shift-SUV flow side view.

: Pebble Flow forward interior space.

: 2026 Karma Kaveya will get software-defined vehicle architecture developed with Intel.

: Nodar Hammerhead long-range 3D mapping for AVs.

: McLaren W1 front side.

: Intel’s architectural foundation for automotive innovation.

: Pebble Flow app control.

: Warwick Acoustics electrostatic dashboard integrated soundbar.

: Kawasaki CORLEO navigation projection.

: Kawasaki CORLEO transports two riders over a stream.

: Hyundai Insteroid concept rear side.

: Pebble Flow on the road.

: Kia Concept EV2 driver-side view from Bcomp.

: Nvidia’s Halos AV safety system.

: Genesis Magma Racing GMR-001 Hypercar racer side.

: Torc is developing a physical AI compute system with Nvidia.

: Kia Concept EV2 extendable seat.

: Genesis X Gran Equator concept IP.

: Kia Concept EV2 two-row interior.

: Volvo ES90 side design sketch.

: Genesis X Gran Equator concept in New York.

: Nvidia CEO Jensen Huang announces an expanded GM collaboration at GTC.

: Luminary Cloud Shift-SUV light particles.

: Luminary Cloud Shift-SUV foundation model.

: Genesis Magma Racing GMR-001 Hypercar racer rear side.

: Kawasaki CORLEO mountain exploration together.

: Nvidia is helping GM with manufacturing AI.

: Pebble Flow work space and bathroom.

: Pininfarina WMC concept sketch 1 MAX.

: Genesis X Gran Equator concept off road.

: This Golf R Variant is one of the latest VWs on the existing MQB platform.

: Concept EV2 at Kia’s Transcend Journey exhibition.

: Genesis Magma Racing GMR-001 Hypercar racer V8.

: Intel showed whole-vehicle platform at CES 2025.

: Daimler Trucks’ Torc-powered autonomous Freightliner eCascadia demonstrator.

: Pebble Flow start of production.

: Nodar HDK front side view.

: NXP example of SDV zonal auto architecture.

: Pebble Flow in the wild.

: Genesis X Gran Equator concept rear side.

: Magna ADAS tech enabled by Nvidia Drive Thor.

: Integrals Power facility in the UK.

: In October 2024, Torc Robotics performed autonomous product validation.

: Lind Canvas on the water.

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