It is the latest step from the OEM focusing on the data-as-a-service business and its Dare Forward 2030 Strategy, with other key highlights being a software strategic plan involving the release of multiple products addressing B2C and B2B customers and the introduction of a new Ram ProMaster electric van.
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At its Mobility Experience in Flat Rock, MI, last week, Paul Thomas, President of Bosch Mobility in the Americas, explained how his company’s innovations in electrification, software-defined vehicles, and by-wire technology can help balance consumer expectations with vehicle cost.
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VIP jets service operator Ghenus Air has pre-ordered 10 of Lyte’s 19-seater LA-44 X Prime models for Korean and U.S. door-to-door regional routes with hybrid hydrogen-electric technology expected to make a significant contribution to improving the profitability of local airports.
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The company provided a few product peeks and a roundup of technology and partnerships—all supporting its Dare Forward 2030 long-term strategy for ‘cutting-edge freedom of mobility,’ with four core targets around improving carbon footprint, BEV sales mix, customer experience, and financials.
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The company plans to invest more than €30 billion through 2025 in electrification and software, with all 14 brands committing to fully electrified solutions using four flexible BEV-by-design platforms, a scalable family of three electric drive modules, and standardized battery packs.
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