Mattel’s diecast model car brand was involved in two high-profile efforts—the Polestar Design Contest with Swedish performance EV partner Polestar and its own Hot Wheels Legends Tour—that just culminated in its latest global search for the next “hot wheels.”
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Mattel’s classic card game UNO will be revealed next week for in-car gaming in Cologne, Germany, at Gamescom 2024, where visitors to the AirConsole booth will be the first to experience a tailored version of the card game in the new BMW X3 as it rolls out to over 500,000 BMW and Mini vehicles.
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Following last year’s Synergy concept vehicle, this year’s brief invites designers for submissions weaving Polestar’s design DNA into the ultimate Hot Wheels collectible, the winning design to become a Hot Wheels offering and the first vehicle as part of a wider partnership on Polestar production models.
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