The hot-selling Inster EV’s reimagining as a dream-car concept at the Seoul Mobility Show blends gaming influences with sporty aesthetics and immersive experiences to strengthen interest in the production model as Hyundai expands its initiatives to engage with Gen Z and Alpha audiences.
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At the 2024 Busan International Mobility Show, the Korean OEM unveiled the A-segment Inster urban EV with up to 355 km of targeted WLTP driving range and sophisticated technology and safety features expanding the model’s reach to include markets like Europe, the Middle East, and Asia Pacific.
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The most recent for Good Design adds to previous awards from iF, IDEA, and Red Dot for the “rolling lab” concept that revealed Hyundai’s N sub-brand electrification vision and proved future technologies aimed at “the highest level of emotional involvement for the driver.”
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The partners have developed two corner-unit technologies: a wheel drive system that integrates drive components into the wheels for electric vehicles that could open up new vehicle design possibilities, and a shape-memory alloy that can act as a snow chain at the touch of a button.
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The model signals the first step in an electric strategy for the N high-performance sub-brand designated the “technology powerhouse” within Hyundai Motor with the strategic goal of increasing the brand’s overall competitiveness.
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