The development of a holographic headup display for vehicles will use the windshield as a large monitor to show driving information, navigation, and convenience features, emphasize differentiated product value and user experience, and replace existing instrument clusters and audio, video, and navigation systems.
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At the Car.HMI Europe event in Berlin, the tech startup unveiled the industry’s first fully integrated windshield featuring multiple holographic transparent headup displays in a single laminate using Eastman’s lamination technology for developing displays on any transportation glass surface.
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Reports from IDTechEx and ResearchandMarkets.com reveal market outlooks and trends for technologies like computer-generated holography and light field displays from innovators such as Continental, Denso, Visteon, Harman, Hyundai Mobis, WayRay, Hudway, Envisics, Appotronics, and FIC.
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The i Vision Dee uses E Ink technology to enable up to 32 exterior colors, with an advanced head-up display and a five-step mixed reality slider enabling a Digital Emotional Experience bond between people and their cars.
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Designed in collaboration with Sasha Selipanov and featuring the company’s latest holographic technology, the battery-electric Holograktor is said to be the first car designed around content consumption and interaction as well as holographic glazing.
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