Reports from IDTechEx and ResearchandMarkets.com reveal market outlooks and trends for technologies like computer-generated holography and light field displays from innovators such as Continental, Denso, Visteon, Harman, Hyundai Mobis, WayRay, Hudway, Envisics, Appotronics, and FIC.
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The first Neue Klasse production car is coming in 2025, leading BMW into a new era, according to Board Chairman Oliver Zipse, and combines the automaker’s ability to innovate in the core areas of electrification, digitalization, and circularity.
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The i Vision Dee uses E Ink technology to enable up to 32 exterior colors, with an advanced head-up display and a five-step mixed reality slider enabling a Digital Emotional Experience bond between people and their cars.
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Designed in collaboration with Sasha Selipanov and featuring the company’s latest holographic technology, the battery-electric Holograktor is said to be the first car designed around content consumption and interaction as well as holographic glazing.
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Integrating an industry-first dual-plane holographic picture generating unit by Envisics and spatial AI by Phiar, the supplier’s AR HUD shown at CES 2021 grows the field-of-view and prioritizes surroundings for better safety.
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