Tag: BMW i Vision Dee

Ceres Holographics and Appotronics partner on industry-leading transparent HUD technology

Posted by Kevin Jost | Jan 7, 2025 | Augmented Reality, Interiors, Materials, Passenger Cars, User Experience

Ceres’ HoloFlekt holographic-enabled display technology can now be combined with Appotronics ALPD-based projection solutions to display information in bright, large, and non-distractive formats on any glass surface to enhance safety, the human-machine interface, and user experience.

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BMW’s color-changing CES concept points to 2025 Neue Klasse

Posted by Kevin Jost | Jan 11, 2023 | Design, Materials, User Experience, Vehicles

The i Vision Dee uses E Ink technology to enable up to 32 exterior colors, with an advanced head-up display and a five-step mixed reality slider enabling a Digital Emotional Experience bond between people and their cars.

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