Walter Wottreng, VP of Automotive Strategy & Business Development at Synopsys, writes about the challenges of transitioning from a hardware-centric, siloed approach to hardware/software co-design and the software development areas OEMs are seeking to improve.
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In addition to the San Jose, CA-based startup announcing Modalix for physical AI applications is in production and available for customers, it released a system-on-module and devkit to accelerate production and debuted the LLiMa software framework built to deploy LLMs and GenAI models.
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The company hopes to strengthen its 13.5% market share and even stronger position in microcontrollers with its latest UL Solutions partnership to help OEMs achieve ISO 26262 compliance, adding to boosted SDV systems capabilities from the announced acquisition of Marvell’s automotive Ethernet business.
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Today, at its GTC Paris AI conference held in conjunction with the Viva Technology startup/tech event, Nvidia revealed its latest physical AI advancements in full-stack Drive AV three-computer platform and Cosmos foundation models as it pursues the trillion-dollar automotive opportunity.
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The new solution accelerates software and silicon development, helping deliver AI capabilities faster and more efficiently, with the pre-verified, safety-capable platform saving an estimated 20% of engineering resources, reducing development cost and complexity.
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At Auto Shanghai 2025, Intel unveiled a new auto chip that it says uses the automotive industry’s first multi-process-node chiplet architecture, and it announced expanded collaborations with ModelBest and Black Sesame Technologies—all in its effort to accelerate software-defined-vehicle development.
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Today, the company introduced an ‘industry-first’ high-speed, single-chip lidar laser driver that detects objects faster and more accurately than discrete solutions, bulk acoustic wave clocks that are 100 times more reliable than quartz-based clocks, and mmWave tech to enhance front and corner radar sensors.
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At Nvidia’s GTC today, Ansys announced that its Fluent computational fluid dynamics simulation software leveraging just eight Nvidia Blackwell GPUs to accelerate solver speed by 2.5 times versus the same simulation run on 2016 CPU cores and cost-equivalent hardware to improve Volvo’s EX90 aerodynamic performance.
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Launched at Embedded World today, the S32K5 MCU family extends the NXP CoreRide platform and combines leading-edge core performance with embedded MRAM memory to enable ECU consolidation with a focus on latency or efficiency to help automakers shift to software-defined vehicles.
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A new production-ready modular zone controller design platform showcased at CES 2025 is a scalable zone control unit that features a modular microcontroller architecture and common hardware building blocks intended for rapid implementation of software-defined vehicles “at scale with resilience.”
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