With the concept car, company designers wanted to build a car with as few materials as possible using a “Challenge of 10” strategy to demonstrate a renewed commitment to minimalism in a nod to the simplicity of construction and lightweight principles of the company’s “heritage vehicles.”
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The first of three Lotus lifestyle EVs in the next four years, the Electre features UK-led design and global engineering support for the claimed most advanced active aerodynamics of any production SUV and world-first deployable LIDAR, with extensive carbon fiber and aluminum use for weight reduction.
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The company marked the winning of the 2020 MUSE Global Design Award by commissioning new images of the Evija all-electric hypercar, each shot by a different photographer specially invited to a private photoshoot at Duke of London.
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