Tag: BMW superbrains

BMW starts Neue Klasse with electric iX3 crossover

Posted by Kevin Jost | Sep 17, 2025 | Design, Electrification, Passenger Cars, User Experience, Vehicles

The model introduces a new design language and several cutting-edge technologies for the brand, including sixth-generation eDrive, an 800-V and four-superbrain architecture, an upgraded UX with Panoramic iDrive and Operating System X, and a product carbon footprint that is more than 30% lower.

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