At CES 2026 next month, PTC will demonstrate how its intelligent product lifecycle vision is being used by Volkswagen Group super sports car brand Lamborghini to improve the development process by creating a centralized product data foundation that connects design, engineering, and operations, and enables AI-driven transformation. Lamborghini’s Revuelto will be featured at PTC’s booth, where attendees will be invited to experience “supercharging innovation with the intelligent product lifecycle.”

Lamborghini has adopted PTC’s Windchill PLM (product lifecycle management) and Codebeamer ALM (application lifecycle management) solutions to enable end-to-end traceability of product data, streamline engineering change management, and improve collaboration across the company. The brand also uses PTC’s Creo CAD (computer-aided design) solution for the design of its complex engines.

By leveraging CAD, PLM, and ALM to unify key engineering disciplines and broaden access to technical data, PTC says that Lamborghini is accelerating development cycles and delivering breakthrough and unexpected products without compromising its craftsmanship and performance.

“Our goal was not only to implement new tools, but to embrace a new way of working,” said Federico Boni, Head of IT at Automobili Lamborghini S.p.A. “By using Windchill and Codebeamer together, we can connect people, data, and processes to help us break down silos between departments, reduce development time, and deliver a product that truly meets our customer needs.”

The PTC CES experience will feature Creo for detailed design, Codebeamer for requirements and software engineering, Windchill for product data management, and ServiceMax for field service execution. With AI capabilities such as Codebeamer AI for requirements assistance, Windchill AI for parts rationalization, and ServiceMax AI for work order insights, the demonstration will showcase the lifecycle of a new front bumper.

“Lamborghini’s vision for the future of performance vehicles is coming to life through the Intelligent Product Lifecycle,” said Robert Dahdah, EVP and Chief Revenue Officer of PTC. “With Windchill, Codebeamer, and Creo, they are already strengthening their product data foundation to move faster, work smarter, and turn ambition into execution.”

The Revuelto, Lamborghini’s first HPEV (High Performance Electrified Vehicle), delivers 1015 CV (747 kW) from a “revolutionary architecture” having a naturally aspirated V12 engine combined with an eight-speed double-clutch transverse gearbox and three electric motors. It features 13 drive modes and all-wheel drive in a fully electric mode, with a “fully immersive” experience with the new Lamborghini Infotainment System.

The powertrain combines high specific power elements of a new 127 CV/L combustion engine working with two front axial-flux motors and a radial-flux electric motor positioned above the first eight-speed double-clutch gearbox. The three electric motors are powered by a lithium-ion high-specific-power (4500 W/kg) battery pack.

Lamborghini says it became the first brand in the super sports car segment to offer a fully hybridized lineup that “redefines performance while significantly reducing emissions.” In addition to the Revuelto, the brand offers the Urus SE, which it says is the first plug-in hybrid Super SUV; and the new Temerario, said to be the only production super sports car with an engine able to reach 10,000 rpm, thanks to its new twin-turbo V8.

Its production site has been carbon-neutral for over a decade and reflects the brand’s broader commitment to decarbonizing its entire value chain through the “Direzione Cor Tauri” strategy.