Xpeng unveiled its latest advancements at IAA Mobility 2025, including the European debut of the Next P7, and showcased the company’s plans for AI technology, intelligent driving systems, and high-performance engineering.

Its presence at the show reflects its ambitious mission to create technology that transforms how millions of people live and move, through AI-powered vehicles, humanoid robots, and flying cars. Reflecting its expanding global footprint, the company is officially opening its Munich R&D Center—its first in Europe—to innovate future AI mobility and engage closely with European users.

“Xpeng doesn’t just build cars, we are creating smart and sustainable mobility experiences for global users,” said He Xiaopeng, Chairman and CEO of Xpeng. “The new Munich R&D center demonstrates our strong commitment to creating these experiences together with Europe, deepening partnerships, driving local innovation, and serving European users with cutting-edge mobility solutions.”

Brian Gu, Vice Chairman and President of Xpeng, expanded on the company’s global strategy and how it is building on its rapid growth.

“Since our first appearance at IAA Mobility in 2023 as an emerging Chinese EV brand, Xpeng has returned in 2025, having quickly grown into the world’s sixth-largest EV player,” he said. “We now serve users in over 46 markets and will continue expanding globally, delivering innovative products and smart technologies to help accelerate the shift to sustainable mobility.”

 

The Next P7

The highlight of the IAA lineup was the Next P7 sports sedan that the company says “combines original and futuristic design, supercar-level performance, and unmatched endurance”—with an emphasis on AI.

“With the Next P7, we are demonstrating to users around the world how AI can transform the car into a warm, intelligent companion,” said Xiaopeng. “It demonstrates our full-stack, self-developed AI capabilities.”

Previously known under its codename E29, it delivers 436 kW, accelerates from 0 to 100 km/h (0 to 62 mph) in 3.7 s, and has a 230-km/h (143-mph) top speed. It earlier set a new benchmark for EV durability, covering 3961 km (2461 mi) in 24 h, an endurance record for mass-produced electric vehicles.

In May, the company released the first official images of the car. Lead Exterior Designer Rafik Ferrag released via Instagram a series of images and videos.

“The original P7 was a milestone for Xpeng and a turning point in China’s EV landscape,” said Ferrag. “With this new generation, we set out to design a pure electric sports sedan that could amaze at every angle. This car is our dream—refined through countless iterations. In my eyes, the all-new Xpeng P7 is a work of art, shaped with emotion and purpose.”

The French designer, known for shaping the first-generation P7 in 2018, is leading the creative vision behind this latest iteration. Launched in 2020, the original was awarded as Car of the Year 2021 in Xuanyuan Awards, China’s top badge of auto quality and innovation, and received a 5-star rating in both C-NCAP and Euro NCAP safety tests.

“The first P7 wasn’t just a car; it became part of my soul,” reflected Ferrag. “This time, I led a larger team to overcome even bigger challenges. The future isn’t conceptual anymore; we’ve built it.”

The Next P7, a full redesign priced from 300,000 RMB (about $41,600), is a five-seat sports sedan aimed at raising the bar in both aesthetics and performance. Sculpted to reflect Ferrag’s evolving design philosophy, it builds on the visual identity that helped Xpeng become a design and technology pioneer in the global EV race.

Developed over five years by Xpeng’s R&D team, CEO Xiaopeng describes it as a major upgrade for the brand’s next technological leap—one that blends AI-powered luxury, proprietary Turing-chip-based smart driving, and an immersive smart cockpit into a sleek and futuristic form. The new car shares its Edward platform architecture with the G9, achieving an ADAS (advanced driving assistance system) for both urban and highway scenarios without lidars, adopting a pure vision-based solution.

It is just hitting the market in China and replaces the current P7, which is currently available in limited numbers. While the new P7 is designed for global markets, its phased overseas deployment is being prioritized based on technical feasibility studies across regions.

 

Joining the P7+

In addition to the Next P7, Xpeng’s vision for AI-powered mobility on display at IAA Mobility included the new G6 and G9 SUVs, the X9 MPV, and the P7+, which the company is calling the world’s first AI-defined vehicle. Set to launch in Europe soon, it gives a preview of what to expect from the Next P7.

According to Xpeng, the P7+ prioritizes family-friendly attributes with a larger interior, while the new P7 emphasizes advanced intelligence, performance, and a more personalized design—and is positioned as a premium offering. As a sport-oriented model, the new P7’s cabin space is smaller than the family-focused P7+, but it offers significant improvements over the previous P7 in space and comfort.

Xpeng made a big splash in Europe with the P7+’s debut at the 2024 Paris Motor Show and dynamic UK debut in July at the 2025 Goodwood Festival of Speed, marking a pivotal moment in Xpeng’s expansion into the UK market. In between was the car’s full reveal in Guangzhou, China, in November 2024.

“In traditional cars, being premium has often been defined by design and features, but in the era of AI-defined vehicles, true premium quality is inseparable from intelligent technology,” said Xiaopeng, in Guangzhou.

Following its debut in Paris, Xpeng says the P7+ became the first vehicle to incorporate large AI models into both smart driving and cockpit functions. These innovations aim to revolutionize the driving experience, offering users a seamless and personalized journey.

The car has built-in AI-powered advanced ADAS across its lineup, equipped with Xpeng’s XOS 5.4 and the AI Hawkeye visual solution, incorporating two 8-MP cameras, millimeter-wave radars, and ultrasonic radars. The package is said to perform effectively in various lighting and weather conditions, from low light to high contrast environments. The XOS 5.4 platform enhances human-like interaction fourfold, with a 53% increase in lane-change success and a 155% improvement in detour handling.

Its cockpit features a 15.6-in central control screen, a 10.25-in digital instrument display, and an 8-in rear entertainment screen with three-screen connectivity. It integrates Xpeng’s X-GPT model with a Qualcomm 8295P cockpit chip for 50% enhanced performance. This system enables intelligent, natural voice interactions with in-depth comprehension, and a series of functions can be activated by a simple voice command.

Xpeng says the “SUV-coupe hybrid” provides space that exceeds that of premium executive sedans. With the car’s 5056-mm (199.1-in) length, 3000-mm (118.1-in) wheelbase, and “the world’s thinnest battery pack” of 109 mm (4.3 in), rear passengers have 973 mm (38.3 in) of headroom, and both rows have enough room for passengers to stretch out.

The car features front- and rear-integrated die-casting aluminum body structures produced using the world’s largest 16,000-ton (14,500-t) die-casting machine. Its 2000-MPa (29-ksi) ultra-high-strength battery cage frame can withstand impacts up to 700 J, which it says far exceeds industry averages.

Xpeng claims industry-leading energy efficiency of 10 km (6.2 mi) per kW·h enabled by four core innovations: optimized vehicle design and manufacturing, efficient power management, X-HP 3.0 smart thermal management, and precise driving control. The result is “industry-leading range efficiency” of 116.89% in real-world testing, with further enhancements to range and energy efficiency coming through OTA (over-the-air) updates. Acceleration from 0-100 km/h (0-62 mph) takes 5.9 s.

 

Deepening roots in Europe

The company has rapidly expanded across Asia, Australia, and Europe, with operations in more than 30 countries and regions, reflecting its mission to become a global force in intelligent mobility.

The European market plays an important role in Xpeng’s efforts to accelerate its global growth, and the company is making significant investments in the market. As its ninth global R&D hub, joining Silicon Valley and San Diego, the Munich center will enable Xpeng to get closer to European users and ensure their needs are reflected in its future mobility innovations.

Reflecting its growing influence and recognition in European markets, the company says it leads mid-to-high-end BEV sales among Chinese brands, and its reputation among European users continues to rise. It cites the latest survey published in July 2025 by German market research firm Uscale GmbH that Xpeng is the first Chinese car brand to top its NPS (net promoter score). Its 81% is said to far exceed the industry average, demonstrating strong customer loyalty and recognition in the DACH (Germany, Austria, and Switzerland) markets.

At the core of Xpeng’s strategy is the self-developed AI system that underpins the company’s mobility ecosystem from cars and flying vehicles to humanoid robots. Its AI architecture integrates cloud, vehicle, computing power, and hardware supported by a highly integrated central computing and zonal control architecture, enabling deep hardware/software synergy in its vehicles.

The company says it is advancing toward mass-producing SAE Level 4 autonomous driving vehicles by 2026 and is launching robotaxi trials in China. It is adapting its NGP smart driving system for global consumption, intending to offer top-class smart driving experiences to users by the fourth quarter of 2026.

Xpeng is also trying to redefine the skies with its flying car subsidiary, AeroHT, which has dedicated 12 years to R&D and has iterated seven generations of prototypes. This October, the company’s Land Aircraft Carrier, to “the world’s first modular flying car”—will make its maiden international flight in Dubai. With 5000 pre-orders, its mass production is expected by late 2026, potentially positioning AeroHT as the world’s largest flying vehicle company.

Beyond cars and flying vehicles, Xpeng has been extending AI mobility into robotics. Its humanoid robot, Iron—developed over five years and through six generations—is now undergoing training in factory settings, and is expected to enter mass production in 2026. Meanwhile, the company’s next-generation humanoid robot is set to be revealed in the fourth quarter of this year.