At CES 2025 next month in Las Vegas, Ambarella technology will showcased in an LG Electronics in-cabin solution, with the semiconductor company’s CV25 AI SoC (system-on-chip) in a new LG DMS (driver monitoring system). The DMS allows safer vehicles and is already in production with an unnamed global automotive OEM.

With a claimed industry-leading AI performance per watt, Ambarella’s CV25 chipset, manufactured using 10-nm process technology, enables LG’s DMS to perform real-time analysis of high-resolution video from in-vehicle cameras. In combination with accurate object recognition, the SoC supports smooth high-definition video processing and achieves high energy efficiency for integration with in-vehicle sensors. It facilitates high-quality, detailed imaging in low light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather, or time of day.

LG’s new DMS solution can accurately detect subtle driver eye and head movements by leveraging VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, to determine whether the driver is distracted or drowsy. Equipped with the CV25, the DMS can recognize these cues regardless of driver race, gender, or age, and it provides precise detection and analysis even if drivers are wearing sunglasses, hats, or other accessories. It is designed to fit into various software and hardware configurations, offering OEMs flexibility when developing new vehicles and extending to other Ambarella-based LG interior-monitoring solutions.

LG is expanding its partnership with Ambarella as part of its efforts to continuously increase performance for the broad range of in-cabin solutions. To improve vehicle safety, they plan to continue to deliver solutions that enable OEMs to meet the New Car Assessment Program and General Safety Regulation standards.

“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”

LG is an active partner in Ambarella’s innovation ecosystem, bringing its experience and expertise to the network of leaders in AI-based perception, fusion, and planning for automotive systems.

“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, President of LG Vehicle Solution Co. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”

During CES 2025, Ambarella’s off-site exhibit will feature the latest edge generative AI multimodal VLM (vision language model) demonstrations including the debut of its first automotive passenger-vehicle and fleet-focused VLM as well as a 25-stream CLIP+Llava multimodal VLM demo processed entirely on a single N1 SoC.

On the customer side, autonomous truck technology company Kodiak Robotics will display its latest application deploying VLMs. By combining visual and textual data and training multimodal decoders, VLMs enable AVs to incorporate a human-like basic understanding of the world and develop a model of how actors interact with each other, according to Kodiak.

Generative AI also figures into a company robotics demo that includes the opportunity to interact with robots through queries—without an Internet connection—as well as experience next-generation AI signal processing in an immersive dark room featuring voice-prompted VLM visual analysis.

Ambarella will offer on-street test drives demonstrating an updated Oculii centralized radar system featuring five 4D imaging radars processed by the production CV3-AD685 AI domain control SoC for the first time. The R&D fleet there will also showcase advanced perception and fusion technologies designed for the high-volume L2+ market combining radar and camera perception into a single production CV3-AD685 SoC in another Ambarella-first.