The world premiere of the design vision concept vehicle at Miami Art Week previews what’s coming from Jaguar as the brand aims to recapture the original “Copy Nothing” ethos of its founder, Sir William Lyons. Following the debut of the brand’s new identity last month, the Type 00 debuts the new creative philosophy of Exuberant Modernism as it continues its transformation. The design concept previews the first new‑generation production Jaguar, a four-door UK-built electric GT to be revealed in late 2025.

“The magic of Jaguar is close to my heart—an original British luxury brand unmatched in its heritage, artistry, and emotional magnetism,” said Adrian Mardell, Chief Executive Officer at JLR, Jaguar’s parent company. “That’s the Jaguar we are recapturing, and we will create the same sense of awe that surrounded iconic models like the E‑type. Our journey is already underway, guided by our original ethos to Copy Nothing—and the results will be spectacular.”

Jaguar’s new creative philosophy is founded on three fundamental characteristics, represented in a new artistic visual identity and how it builds client relationships. They are Exuberant (vibrant, uninhibited, and fearless—in the vehicles it creates and moments it curates); Modernist (future‑facing, curious, and inspired by the world—respectful of the past, not dictated by it); and Compelling (holistic, sensory, and extraordinary—generating meaningful connections with clients).

“Type 00 is a pure expression of Jaguar’s new creative philosophy,” said Professor Gerry McGovern, OBE and Chief Creative Officer at JLR. “This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen.”

Jaguar showcased its creative reimagining at Miami Art Week with a series of curated gallery spaces in two locations, as the Official Luxury Automobile of Art Miami and at the “Copy Nothing” installation for the public debut of the Type 00.

“Our presence at Miami Art Week emphasizes Jaguar’s purpose as an advocate for art and creativity in all its forms,” said Rawdon Glover, Managing Director at Jaguar. “We know that art is a passion point for our future clients, so what better way than to go and talk to them directly, at one of the world’s premier art festivals.”

 

Brand and vehicle design

Pronounced Type Zero Zero, the Type prefix links to classic models like the E‑type, the first zero references zero tailpipe emissions, and the second represents its status as car zero in a new lineage. Its design is defined by a long hood, sweeping roofline, 23‑in alloy wheels, fastback profile, boat tail, and modernist surfaces.

The car showcases Jaguar’s new identity with updated symbols. These include a device mark inspired by Malcolm Sayer, Jaguar’s designer of the C-, D-, and E‑type, of geometric letter forms rotated to create visual symmetry and balance in a modernist form that spells out the Jaguar name.

The Jaguar “leaper” maker’s mark is now always leaping forward, a sign of the brand’s forward‑facing outlook and representation of excellence. A new monogram, replacing the “growler” that represented the sound of past combustion engines, incorporates the “j” and “r” from opposite ends of the device mark, signifying the brand’s new approach to doing things differently and defying EV convention.

The “strikethrough” front and rear linear graphic is meant to be an immediately recognizable visual for Jaguar and symbolizes striking through imitation and the ordinary.

Bold use of color is a cornerstone of Jaguar’s new brand identity, embedded in its association with art, with the Type 00 shown in two contrasting Jaguar colors. A Satin Rhodon Rose is dubbed Miami Pink in honor of the pastel colors of the city’s iconic Art Deco architecture and is inspired by the distinctive rose color that brass takes on as it ages. Inception Silver Blue or London Blue is inspired by the Opalescent Silver Blue of the 1960s and was chosen to reflect Jaguar’s British heritage.

The car’s face combines upright, flush surfaces with a new center Jaguar device mark. The front light signature emphasizes the corners of the car and its width.

The Jaguar leaper is laser‑etched into a hand‑finished brass ingot on each side of the car that deploys to reveal rear‑facing cameras that, like the charging ports and front air intakes, remain hidden until needed.

In the rear is a glassless tailgate and above a panoramic body‑harmonized glazed roof. The rear horizontal strikethrough graphics hide full‑width taillights.

“When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before,” said Tino Segui, Chief Exterior Designer at Jaguar. “Type 00 commands attention, like all the best Jaguars of the past. It has a dramatic presence, channeling a unique spirit of British creativity and originality.”

 

Unique interior materials

A pair of butterfly doors and a “pantograph” tailgate provide access to a modernist interior.

“We have three key materials—brass, travertine stone, and textiles—and the way we use these materials represents bold pieces of art and creates a unique atmosphere,” said Mary Crisp, Chief Materiality Designer at Jaguar.

The cabin features three hand‑finished brass lines that run its length, with a central 3.2 m (10.5 ft) long brass spine that splits a pair of “floating” instrument and display panels.

Travertine stone functions as a plinth, supporting the floating seats and central spine and inspiring the tonal color palette of the interior. Woven textiles add to the sense of craftsmanship, with a wool blend, inspired by handwoven yarns, used on the two seats, sound bar, and flooring.

Jaguar’s design team explored new ways of enhancing the interior experience.

“Just as on the outside, deployable technologies are a hallmark of the interior,” said Tom Holden, Chief Interior Designer at Jaguar. “Screens glide silently and theatrically from the dashboard, while powered stowage areas slide open softly on demand, revealing hidden splashes of exuberant color. We believe technology should enhance the modern luxury experience, not dominate the architecture, and the digital screen at the center of the dashboard is an example of this philosophy. The Clearsight display replaces the traditional rear‑view mirror, improving overall visibility.”

The glazed roof casts a subtle pattern onto the materials inside, changing their character throughout the day. The display screens feature animations formed through the creative technique of Chiaroscuro using light and shadow to define three-dimensional objects.

With the Prism case, occupants can tailor the cabin to suit their mood, extending the concept of customization and personalization. It stows behind a powered door on the bodyside and contains three totems of natural materials—brass, travertine, and alabaster. Placing one of the totems inside the center console tailors the mood of the interior, reflecting the properties of the chosen material on details like ambient lighting, soundscape, and display screen graphics.

 

Platform developments

The starting point of the Type 00 was a blank sheet of paper not only from a design perspective but also in engineering. A new JEA (Jaguar Electrical Architecture) platform developed from scratch is credited with enabling dramatic design, and the technology platform is being developed to ensure a “captivating driving experience, engaging handling, and exemplary ride comfort.”

The concept-inspired new‑generation production Jaguar four-door GT will target a WLTP driving range of up to 770 km (478 mi) WLTP or an EPA 430 mi (692 km) EPA and the addition of up to 321 km (200 mi) of range in as little as 15 min when rapid charging.

While not much is known about JEA, a bit more is known about parent company JLR’s plans for its modern luxury electric-first future.

In April 2023, the parent company that also makes Land Rover and Range Rover announced it was investing £15 billion over five years in its industrial footprint, vehicle programs, autonomous, AI and digital technologies, and people skills.

At the time it said its Halewood plant in Merseyside, UK, would become an all‑electric manufacturing facility, and its Engine Manufacturing Center in Wolverhampton in the UK would be renamed Electric Propulsion Manufacturing Center. On the product side, it said the next generation medium‑size SUV would be pure‑electric, the first all‑electric Range Rover would be coming soon, and that the first of three reimagined modern luxury electric Jaguar vehicles, the four‑door GT inspired by the Type 00, would be built in Solihull in the UK.

At JLR’s June 2024 Investor Day, Thomas Mueller, Executive Director for Product Engineering at JLR, provided some details on the corporate plan. The team is working on three electrified vehicle architectures launching within a year.

The MLA (modular longitudinal architecture), which currently carries the Range Rover and Range Rover Sport, is being “enhanced” by adding to existing a BEV variant to the existing ICE and plug-in hybrid versions. The EMA (electrified modular architecture) is BEV only. To enable its Copy of Nothing mantra, the JEA is unique in enabling Jaguar proportions and dimensions.

Underpinning all of these architectures is a BEV toolkit that includes EDUs, batteries, and other technologies that go into all of them.

“The strategy that we have around our vehicle architectures keeps us flexible for the future, especially when it comes to the speed that we transition into BEV,” said Mueller.

JLR engineers are also engineering a new electric/software architecture to bring better digital capabilities with help from key suppliers. In April 2023, Elektrobit was announced as JLR’s strategic provider for foundational software and engineering services to underpin the next-gen software architecture for its vehicles. In July 2024, JLR announced an extended long-term engineering collaboration with Meridian Audio for the development of high-performance car audio systems.

JLR engineers have moved from virtual engineering, where most things are happening in the simulation space, into real-world testing on the three architectures and the first three “top hats” they’re building. Undergoing road testing are 133 Range Rover BEVs and some Jaguars already driving on the roads near JLR’s Gaydon Engineering Center.

In preparation for the barrage of electrified models, Mueller says that JLR has been on a recruitment offensive and now has a team of 14,000 engineers at nine hubs worldwide, recruiting people “where the capabilities are.” Added to that are around 2500 additional engineers from the corporate parent Tata Group and its companies working fully embedded as one team to deliver engineering and technologies.