Cake, the Swedish maker of premium electric motorcycles, today announced the next major development in its collaboration with European energy company Vattenfall, on the Cleanest Dirt Bike Ever project, which aims to produce the cleanest motorcycle possible by 2025.
Öhlins, a leading manufacturer of racing suspensions, is the first official supplying partner to be announced for the project. It has officially initiated its own process to decarbonize its production chain by minimizing carbon emissions. Being a major supplier to the vehicle industry worldwide, the process could have a substantial impact on the transition to fossil-free production across the broader mobility industry.
“It is truly energizing that our initiative has inspired Öhlins, the Crown Jewel of vehicle suspension and innovation, to commence their route to decarbonization way ahead of most of the automotive industry,” said Stefan Ytterborn, Founder and CEO, of Cake. “It’s all about getting started and being committed to the obligation of pushing the emissions to an absolute minimum.”
While Cake electric motorcycles avoid carbon emissions from driving, the company says that every electric vehicle still emits a substantial carbon footprint in the manufacturing process. By working out ways to decarbonize all materials, parts, and transportation involved, in close collaborations with suppliers throughout the value chain, it hopes to push carbon emissions to an absolute minimum.
For Öhlins to build on its legacy of developing and innovating the technologies used in its products and stay competitive in the future, the company needs to learn more about solutions and developments that will enable it to meet the climate challenges of today,” said Henrik Johansson, Managing Director of Tenneco Inc.’s Öhlins Racing AB.
“Being a part of Cleanest Dirt Bike Ever has inspired us to explore new, innovative ways of minimizing our carbon footprint,” said Johansson. “Although the road ahead holds its share of challenges, we’re focusing on areas where we can take strategic action and have the most impact now.”
Cake aims to inspire its customers toward a zero-emission society by combining electric motorcycle excitement with responsibility. The company is looking to reach a range of users and applications, including commercial last-mile delivery and other short-haul urban transportation, via a range of accessories and configurations. Its model range consists of three platforms—the Kalk off-roader Kalk, the Ösa utility bike, and the Makka urban commuter.
Fans of Cake around the world are beginning to get better access to the brand’s products. The company just opened its first site outside Europe in the Los Angeles neighborhood of Venice. The new space will also serve as the headquarters for Cake’s North American sales and marketing.
“Los Angeles was a natural choice when we planned our first location,” said Ytterborn. “California is the world’s largest market for off-road vehicles and it’s our strongest market in North America. Along with wanting to be close to our largest customer base, California’s progressive environmental policy is a good match with our vision of inspiring society towards a zero-emission future.”
The new site is a retail and service center, as well as an event space and showroom. Its proximity to the beach and trendy neighborhoods like Santa Monica, Venice, and Marina del Rey makes it a good location for new customers to test ride Cake’s urban commuter bikes.
“We’re very proud to have our North American headquarters in Los Angeles,” said Eric Asmussen, Managing Director, N.A., for CAKE. “Cake has already partnered with the city on a few key projects, like using the Ösa for patrolling bike paths with StreetsLA… We’re excited to continue our work with the city and all the people of LA who are tired of being stuck in traffic as we strive for a zero-emission future as it drives toward a sustainable future.”
More Cake sites are planned to open in cities around the U.S. in 2023.