At CES 2025, the company demonstrated how it is aiming to lead the charge toward software-defined vehicles by offering cutting-edge solutions and technologies like generative AI to revolutionize the driving experience for OEMs like Leapmotor, Mahindra, and Royal Enfield.
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The first car from a collaboration of Automobili Pininfarina, Warner Bros. Discovery Global Consumer Products, and Relevance International, the open-topped two-seat all-electric Barchetta debuts at The Quail, A Motorsports Gathering, during Monterey Car Week with its four-motor 1400-kW powertrain.
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The arrival of the first production-spec EV hypercar in the U.S. provided a first opportunity for customers to hear its unique Pure Sound experience and see the exposed carbon fiber bodywork showcasing Automobili Pininfarina’s personalization service.
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