Founded: September 2020

2020 was a rough year for all of us. However, 2021 is all about new beginnings.

Futurride has been designed and developed as a sustainable media brand focusing on sustainable mobility by the startup media and consulting business by Kevin Jost Media & Consulting, LLC, established in August 2020.

 

Content

The new-mobility media brand is delivering valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. That low cost is enabled by automation of as many aspects of the process as possible—from content planning to delivery.

 

Coverage

  • Sustainable mobility: technology solutions for zero crashes, emissions, and congestion (vehicle autonomy, connectivity, electrification, and mobility services).
  • All mobility: vehicles for land, air, sea, and space
  • Mobility equity: making safe, clean, and smart transportation more available to all of society.
  • Simplifying mobility technology and trends for the broadest audience.

 

Unique focus

  • The only media that focuses on bringing together new vehicle makers, suppliers, and startups as well as the traditional OEMs and suppliers.
  • Starting with business-to-business, extending to business-to-(tech) consumer

 

A different kind of media company and brand

  • Focus on giving back, donating a portion of profits to organizations doing good in:
    • Sustainable mobility
    • Mobility equity
    • Consumer education efforts
  • Highlighting and linking innovators
    • Company via website links
    • People through LinkedIn profiles
  • Connecting the mobility industry more with the bigger ecosystem
  • Linking the industry with end-consumers
  • Using technology to automate as much as possible for editorial flow enewsletters, podcasts, audience database, directory, sales.
  • Strong focus on user privacy; will not sell names

 

Content roadmap

Start of 2021

  • Website
  • Enewsletters
  • Social media channels

Coming later in 2021:

  • Events calendar
  • Podcasts
  • Videos
  • TV
  • New user-centric approaches to: Who’s Who, Directories

 

About the Founder

Kevin Jost, Futurride Editorial Director, Founder & CEO, has been in the media business for 30 years.

Before starting Futurride, Kevin was one of the founding team members at BNP Media that started the Autonomous Vehicle Technology media brand in 2017.

For 26 years before that, he worked his way up the editorial ladder at SAE International, starting as Assistant Editor, becoming Editor of SAE Off-Highway Engineering, then Editor of SAE’s flagship magazine Automotive Engineering International, and eventually Editorial Director for SAE’s entire Magazines portfolio.

During his SAE tenure, he led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. He later led the books publishing program, started the SAE e-books initiative, and then took on leadership of content partnerships, video, and the publishing of SAE technical papers and standards.

Prior to SAE, Kevin started his professional career as a Project Engineer, then Product Engineer, at Lear Siegler Seating Inc. (now Lear Corp.) in the seat-development lab in the then-new tech center in Southfield, MI.