Bristol, UK-based startup Bo (Bomobility), maker of the M e-scooter, today announced its first international expansion into Ireland, which the company calls one of Europe’s most progressive transport nations, with Lifty Electric Scooters confirmed as the official Dublin-based retailer and service center for the micromobility vehicle.
“Whilst the UK sadly lags behind much of the world in legalizing the use of e-Scooters on the public roads, Ireland has taken that exciting first step in embracing a new era in how we travel through cities such as Dublin,” said Oscar Morgan, Co-founder and CEO of Bo. “Since Ireland announced the legalization of e-scooters back in May 2024, we have been making regular visits to meet riders in Dublin and Cork. With production of the Bo M now in full flow, we are excited to announce Dublin as our first direct expansion into an international market.”
Dublin was selected for Bo’s expansion due to the city’s forward-thinking urban mobility strategies, including efforts to reduce car use, the recent legalization of electric scooters, and its extensive bike lane infrastructure.
In 2024, the Irish Government cemented Dublin’s status as a hub for progressive transport solutions, making it the ideal first international market for Bo’s expansion. With the passing of The Road Traffic and Roads Act 2023, the country’s legislature created a new vehicle class for e-scooters called powered personal transporters and legalized their use on public roads from May 20th. However, the Irish National Transport Authority just introduced legislation restricting e-scooters from public transport, applying the brakes to the wider sector but not for the Bo M.
Over the past four years, Bo designed and engineered the M to reach its ambition to be the single best way to travel in the city. A founding by two engineers formerly of Williams F1 Advanced Engineering and a former designer from Jaguar Land Rover is said to give the company a fundamental understanding of vehicle dynamics and manufacturing uniquely applied to the M, the first product in a “transformative” range of Bo lightweight electric vehicles.
The M uses an ultra-tough fixed Monocurve chassis and patented Safesteer technology combined with category-leading motor torque and power ratings and functional innovations designed to deliver a sophisticated urban riding experience.
Bo says that the Monocurve chassis represents a foundational shift in vehicle design and engineering—the single greatest sector advancement since electric scooters arrived in our cities. The single piece of high-strength aluminum from the handlebars to the wheels not only provides the most solid and planted ride feel in its class but also integrates all features into a singular beautiful form.
“We believe in the pursuit of simplicity,” said Luke Robus, Co-founder and CCO, of Bo. “Form working in harmony with function to create sculptural lines that are as exciting to ride as they are to look at. From the early sketches to prototypes and through to the production vehicles, the M’s lines come together without complication. This is a testament to the rigorousness of our first-class engineering team integrating all the technology we’ve packed into the M. Never cluttering, or getting in the way of the product’s purpose, instead celebrating this new-found simplicity with a design language you’ll see in evidence across the range of lightweight EVs we have planned for the future.”
The first unibody structure design in the sector allows for the steering to be separated from the chassis, forming a robust mounting point for the Lock and Load cargo solution while also providing a stable platform for riders.
“We want to make wobbly e-scooters a thing of the past so intentionally designed the Bo M with an unbroken Monocurve unibody chassis to provide the most robust, confidence-inspiring ride experience possible,” added Wills. “We’ve equipped the M with technology we have developed from the ground up that truly enhances the urban riding experience, day or night, rain or shine, hilly or flat. From the occasional rider who needs to nip into town, to the super commuter riding 30 km every day, the Bo M establishes itself as the most dependable, mature urban vehicle.”
Optimized for stability and ergonomics, the M’s geometry includes a wide handlebar at 580 mm (22.8 in), a generous 930-mm (36.6-in) wheelbase for noticeably more standing room and relaxed riding handling, and a 76-degree steering angle for natural control dynamics.
A world-first in micromobility vehicles, Safesteer is a dynamic steering stabilization system developed by Bo to set the benchmark for control and inspire rider confidence. The patented technology integrated within the chassis assists and stabilizes the steering through bumps, dips, and potholes to keep the rider comfortable and in control.
Claimed to be a new benchmark in mechanical simplicity and reliability, Safesteer is based on opposing force from a pair of wound torsion springs housed within a mechanism that delivers predictable steering correction up to a 50-degree turn angle. This system works to recreate the natural centering dynamics of a larger wheel.
The M’s distinctive daytime running light wraps around the Monocurve chassis to create a world-first-in-the-sector Light Halo, which delivers 270-degree light visibility. This signature design is meant to dramatically increase road presence and awareness among other road users. Complementing the Light Halo is a headlight with up to 800 lumens from three temperature-controlled LED lights housed in an aluminum enclosure to illuminate the road ahead. A wide-angle high-lumen rear light keeps riders visible from behind, flashing brightly under braking.
Since the Bo team is based out of Bristol, a famously hilly city in the UK, impressive hill-climbing performance was a core requirement of the powertrain development program. The custom high-current electric motor was optimized for strong mid-range torque, maximized efficiency across the broadest rpm range possible, and a throttle map that allows for precise control of output and responsiveness.
The M’s powertrain features a motor with high 38-N·m (28 lb·ft) torque, peak 1200-W and rated 400-W power output, and a top speed of up to 35 km/h (21 mph), which is limited to 20 km/h (12 mph) for Irish compliance. Bo offers a 35-km/h version for use on private land.
A battery capacity of 672 W·h delivers a range of 50 km (31 mi). The charge time is 4 h with a Bo-supplied fast charger. Rider displays are an LED battery level indicator and a mobile phone secured by a Mous Intralock integrated mount system.
The M features a low-maintenance braking system with a regenerative e-brake adding energy back into the battery under braking located in the rear wheel controlled by the left brake lever. The front sealed drum brake is controlled by the right brake lever.
The Lock and Load system of the Monocurve chassis features dual-purpose revolving hooks that act as secure locking points for the vehicle as well as a stable cargo-carrying solution. With the hooks mounted to the core structure, cargo of up to 10 kg (44 lb) can be securely carried, negating the need to hang anything on the handlebars or risk bag swing disrupting the steering. The forged hooks are at the optimal height for locking the M to bike racks or railings.
The Airdeck engineered-elastomer footpad is created from 11-mm EVA (ethylene-vinyl acetate) anti-vibration foam based on the same material technology found in high-performance running trainers. The lightweight deck panel is tuned to reduce road vibrations, eliminating the need for complex, heavy, and “largely ineffective” suspension systems. It increases rider comfort by isolating the feet from vibrations from the road surface.
Customers can order the Bo M, available in silver for €2349, online or in-store at Lifty Electrics in Dublin. For more info, visit https://bo.world/pages/bo-m.
