As consumer interest in electric vehicles (EVs) starts to accelerate, Hertz announced in Estero, FL, yesterday a significant investment to offer the largest EV rental fleet in North America and one of the largest in the world. This includes an initial order of 100,000 Teslas by the end of 2022 and a new EV charging infrastructure across the company’s global operations.

Hertz is also teaming up with seven-time Super Bowl champion and entrepreneur Tom Brady to showcase how it is making EV rentals fast, seamless, and more accessible, as the company accelerates its commitment to lead the future of mobility and travel.

“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” said Hertz interim CEO Mark Fields. “The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”

Today, 40% of US consumers say they are likely to consider an electric vehicle the next time they are in the market for a new vehicle, according to Pew Research. Global EV sales skyrocketed 200% in the last year and will likely continue to grow with commitments from global automakers to increase EV sales. For example, in August three U.S. automakers pledged to boost EV sales to 40%-50% by 2030.

The growth is powered by electric vehicles’ high efficiency, positive user experience, and climate change benefits—coupled with battery breakthroughs and rapidly expanding charging networks.

EV drivers also benefit from lower maintenance and fuel costs. Beginning in early November and expanding through year-end, customers will be able to rent a Tesla Model 3 at Hertz airport and neighborhood locations in major U.S. markets and select cities in Europe. To learn more, visit hertz.com/ev.

Hertz also is installing thousands of chargers throughout its location network. Customers who rent a Tesla Model 3 will also have access to 3000 Tesla supercharging stations throughout the U.S. and Europe.

Hertz will offer a premium and differentiated rental experience for the Tesla EVs. This includes digitized guidance to educate customers about electric vehicles to get them on their way quickly. In addition, an expedited EV rental booking process is coming through the Hertz mobile app.

With the current order, EVs will comprise more than 20% of Hertz’s global fleet and are expected to be supported by a combination of Level 2 and DC fast charging in about 65 markets by the end of 2022 and more than 100 markets by the end of 2023. Hertz said these ambitions could be affected by factors outside of Hertz’s control such as semiconductor chip shortages or other constraints.

To spread the word about its leadership on EV rentals, Hertz is partnering with seven-time NFL Super Bowl champion and current Tampa Bay Buccaneers Quarterback Tom Brady for a new “Hertz, Let’s Go!” campaign. Two new ads show Brady renting, recharging, and using an EV at a Hertz airport location.

“Hertz is changing the game when it comes to the future of mobility and has come through for me time and time again,” Brady said. “I’ve been driving an EV for years and knowing Hertz is leading the way with their electric fleet speaks to how the world is changing and the way companies are approaching being environmentally and socially conscious.

Hertz is combining its brand strength and global fleet-management expertise with new technology and innovations to chart a new course. The company’s commitment to becoming an essential component of the modern mobility ecosystem includes Hertz leading in electrification, shared mobility, and a digital-first customer experience.

The latest EV investment builds on Hertz’s pioneering work in its rental operations during the past decade. It was the first U.S. car rental company to introduce EVs to its fleet in 2011 and the first to implement a wireless charging system for EVs. The company also is the exclusive rental car member of the Ceres-led Corporate Electric Vehicle Alliance, a consortium of companies focused on accelerating the transition to electric vehicles.